IDENTITY EARTHTRAVEL BRAND
EarthTravel
Client Xavier Scheepers relocated to Switzerland where he started EarthTravel. Leaping Frog created the brand indentity together with the client. The brand is pivotal in the marketing of this business. By understanding the potential power of a brand, we structured the marketing and sales strategies accordingly.
The EarthTravel vision is to be the leading provider of inspirational – once in a lifetime – travel experiences and events to individuals and corporate organizations.
The EarthTravel mission is to create experiences and events around the elements that makes an everlasting impression on the user.
Their approach to the elements is a bit different and it is reflected that in the logo:
The earth colour represents the element ‘earth’ where everything related to earth is reflected, from mountains to beaches, deserts to jungles.
It confirms their awareness.
The water colour represents the elements ‘water and air’ where everything related to water and air is reflected, from rivers to oceans, snow to air.
It confirms our flexibility.
The growth colour represents the ‘intangible’ where everything related to the intangible is reflected, from emotion to culture, beauty to elation.
It confirms their passion.
The 4th quadrant, where the EarthTravel name is, represents their clients, where everything related to their clients are reflected, from bringing the elements together through their products and creating a platform for their clients to experiencing the elements. It confirms their empathy.
earthtravel.ch
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